A Little More About Me
For those of you who don't know me, my name is Ashley Brown and I started this little floral design business of mine a few years ago. My father owned a wholesale flower business so I grew up around flowers. Most of my time spent there as a young child was running around in the giant warehouse riding on the brown and yellow carts and trying to remember the names of flowers to impress my dad. As I got older, I began helping on weekends and during busier times of the year. This included filling orders that different designers placed, refilling water buckets, and assisting in setting up display flowers for the week.
As a kid and teenager, I didn't really think anything of my time spent at the flower market. I was there to help my dad and stepmom and learn a little about flowers and listen to some of the stories that they had collected over the years. When I entered my last semester of college without a secure job and sort of unsure of what I wanted as a career, working for my family became part of my weekly routine along with a few restaurant gigs. That's when my flower love started to bloom a bit more (TOTALLY had to do that, insert crying/laughing face emoji). I also began working at a local florist/garden center, where I learned a bit more about design technique.
At this point, I knew I loved working with flowers as a hobby, but the thought of making it into a career and even starting my own business still hadn't crossed my mind. I thought that corporate life was the safest route for me so I ended up working at a large company in Framingham, MA. I still helped my family on the weekends and continued to take flowers home after my shift to play with arrangements and keep my tiny apartment feeling lovely and fresh. Corporate admin life kept me stable for paying bills but I quickly realized I missed the hands on creative work that florist life provided for me. I started to think about how I could get this creativity into my life while also maintaining a full time job.
CUE ME going to quite a bit of design workshops, asking more questions about flower care during my weekends at the flower market, and reaching out to different designers that I began following on Instagram to hear about their floral design experiences! My story essentially writes itself from there. I knew that floral design was something that I wanted to throw myself into. I became excited at the thought of collaborating with a bride or event planner and making someone's wedding beautiful. That thought brought me so much satisfaction and my first gig presented itself in June 2016 to design a bridal shower for a co-worker.
THE REST is history after that. I had jumped full force into floral design and thinking about how I could start my own business. I participated in a business and design workshop with Katie at Sweet Annie Floral Design, which turned into an unexpected long term freelance gig and possibly the most fulfilling experience I could have asked for during my floral journey.
Now, I am working full time at the same office (had a small self employed experience this past season - read my "Small Portion of the Internet" post for details), planning on freelancing some more in the 2018 season, and also in the process of planning my own events for the BOMB couples that have signed with me for their weddings. I am beyond excited to be part of their wedding days and looking forward to booking more over the course of the down season! I also have some other plans for AMF for 2018 so please stay tuned and let me know if you would like to see/have me experiment with anything specific!
Thanks again for reading, friends. :)